Allergens, nutritional values, ingredients: end consumers are becoming more and more critical and question the ingredients of food, while vegetarian and vegan products are becoming increasingly popular. A food is defined by a whole series of so-called product master data. Until now, food manufacturers often had to enter these individually for each product and for each retailer or e-commerce platform so that they are available to customers - a tedious and error-prone task. Systrion AG is changing that with a Product Information Hub, through which product master data can be exchanged efficiently, error-free and globally. Modern and scalable as Software as a Service, based on Microsoft Azure.