---
title: AB InBev’s BEES partners with Systrion for import of product data
description: BEES chose Systrion to partner and to import product data from the worldwide GDSN for its recent business operations in the German market.
image: https://systrion.com/hubfs/Blog/Zitat/Blog_Post_Bees_Thumbnail.webp
---

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25. April 2023

# AB InBev’s BEES partners with Systrion for import of product data

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#### *"BEES, AB InBev’s own digital e-commerce B2B platform, already live in 20+ countries, offers the next step in digitization for AB InBev’s partners by providing access to a proven and powerful platform to an industry that still too often relies on analogue means.*

#### *BEES chose Systrion to partner and to import product data from the worldwide GDSN for its recent business operations in the German market. *

#### *The synfoxx and prootec solutions provide full access to all available data from all vendors in the GDSN. This creates a large opportunity for all suppliers & wholesalers to enrich their product data and images in an efficient and modern way, fundamental for product reach and enhanced user experience.*

#### *With BEES and Systrion collaboration, we are creating value together with and for our Partners!”*

João PetersBEES Partnership & SaaS Lead | Commercial Digital Transformation, Europe

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