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26. October 2020

Global #1 manufacturer Upfield accelerates supply chain with cloud solutions

The world's largest plant-based consumer goods company accelerates internal processes and integrates its customer data to offer its wholesalers best-in-class collaboration for growth and process optimization.


Upfield Professional's plan is to build an agile organization and use its deep industry know-how to continue to deliver the best products in the market. The aim is to create a solid basis for value creation and sustainable, profitable growth. This includes internal processes and technology platforms that are state-of-the-art, flexible and able to scale with the anticipated growth. To ensure all this, Upfield opted for the cloud solutions from Systrion AG, based in Germany.

"Systrion specializes in the food industry, has 20 years of experience with companies like ours and has already proven its competence. We searched the market for a platform that is business-focused, offers short-term advantages and is flexible in our global rollout plans for 95 countries. So we decided to use the synfoxx® and fuzzit® solutions in a software-as-a-service model to process all our product master data and sales data from different sources. And we have through digitization of our data handling immediately had a major business benefit," says Robert Guillet, CEO of Upfield Professional.


Immediately after the start of the collaboration, the solutions synfoxx® and fuzzit® were operational and the rollout to the various countries is currently being carried out. Systrion's consultants also support these tasks with their knowledge of best practices and global standards. The first successes can already be seen: customers receive product information faster and with higher data quality, and the internal manual effort is reduced. Last but not least, the data analysis functions integrated into the platform give Upfield significantly greater transparency and better insights into the day-to-day business.