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08. January 2020

New central platform for article master data in the beverage industry

The beverage industry is taking another big step in the direction of digitization: With getITEM, based on the synfoxx®/p platform, GEDAT Getränkedaten GmbH is expanding its service by providing article master data for affiliated beverage wholesalers (GFGH).



The platform for this is provided by Systrion AG with the product synfoxx®/p. This solution, which is offered in a SaaS model and operated by Systrion, already offers many of the required functions as standard. In addition, Systrion also supports GEDAT with know-how about the logistic processes in master data exchange. It was thus possible to set up the platform in a short time and load the first data from beverage manufacturers in order to make this available to the GFGH.

"We are delighted to have found a partner in Systrion who already has a great deal of knowledge about the processes in the beverage industry and was able to set up the new solution for us extremely quickly. In talks with well-known companies in the industry, some of which are also our shareholders, we received great approval for the platform. As a result, sales and logistics data can now be integrated and automatically provided and processed. This makes getITEM the central article master database for the beverage industry and connects manufacturers and beverage wholesalers with up-to-date and complete information," says Wolfram Scholz, Managing Director of GEDAT.

Systrion is a specialist in master data management and also provides solutions for beverage manufacturers to collect article master data internally in a single point of truth beforehand, check the data quality and transfer it to customers via getITEM or atrify (as a GDSN data pool). Systrion AG solutions are operated on the Microsoft Azure cloud platform.