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30. August 2017

Product master data: customer-oriented, responsible and economical operation at Heinrich Nölke

The market leader in poultry sausage from Versmold uses synfoxx® to transfer product master data to its customers.



Heinrich Nölke GmbH & Co. KG has been on the market since 1924 and is a company of the zur Mühlen Group. With the most popular Gutfried poultry sausage brand, the Menzefricke raw sausage brand and the Müritzer brand for regional sausage specialties, Nölke is expanding the competence and reliability of the zur Mühlen Group as a strategic partner of the German and international food trade. Customer orientation means a lot at Nölke and therefore a solution was sought with which the product master data could be transmitted to customers more quickly and easily via the 1WorldSync data pool.

High demands on the solution

The aim was to find an economical solution that would cover all requirements. Above all, the solution partner or manufacturer should have a lot of know-how: about food-specific attributes, the 1WorldSync data pool, the SAP solution already in use and the German security requirements. Systrion quickly became the partner of choice and the synfoxx® solution was introduced.


“We had already used other solutions in the past, but the manufacturers could not keep up with the changes in the market and we were left without a system after the switch to the major release at 1WorldSync. Systrion then immediately convinced us with their competence and the solution, and the cooperation worked extremely well,” says Klaus Anders, IT Manager at Heinrich Nölke.


Group-wide concept

Heinrich Nölke has been part of the zur Mühlen Group for several years and is therefore one of the top 10 meat processing companies in Germany. The solution therefore had to fit into the group's IT landscape. Systrion also contributes a lot of experience here and the architecture of synfoxx® makes it easy to connect a wide variety of solutions.


"We know the challenges of dealing with product master data in the meat industry from other projects and offer our customers tailor-made solutions. Since these can be used quickly in medium-sized companies as well as in corporations due to the SaaS architecture, the connection to data pools is also economical and our customers can concentrate on their core business,” says Wolfram Koller, CEO of Systrion AG.